Scion FR-S by SR Auto Group

Canadian tuner SR Auto Group has collaborated with one of Scion's dealerships for a custom FR-S. The first step was to install a wide body kit developed by Rocket Bunny, and to make this happen they cut off the front fenders and rear quarter panels in order to squeeze in the widened fenders. There's also a new front lip, GT wing, rear diffuser and side skirts.

The headlights are now smoked, while a candy red finish was applied to the taillights and emblems. Several carbon fiber parts have been added, including APR mirrors, Seibon bonnet and fog light covers. The car is lower than the standard model thanks to a BC Racing adjustable suspension and it sits on 18-inch wheels with a "Winning Blue" hue complementing the "Firestorm Red" exterior paint. The back of the car also shows an Invidia cat-back exhaust.

Source: SR Auto Group

Scion iQ by SR Auto Group

Canada's SR Auto Group has unveiled a sporty new Scion iQ. Looking far more attractive than their Project Pryzm, the model has been equipped with a Five Axis body kit that includes a front lip spoiler, revised side skirts and a new rear valence. The car also features a tailgate-mounted spoiler, lowering springs and 18-inch Sparco Assetto Gara wheels.

There doesn't appear to be any performance modifications, so power is likely provided by a 1.3-liter four-cylinder engine that develops 94 bhp (70 kW) and 89 lb-ft (121 Nm) of torque.

Source: SR Auto Group

Aston Martin Cygnet, the 2012 Scion iQ Priced from $15,995 U.S.

After making the motorshow rounds, it’s time for Toyota to start preparations for the U.S. launch of its new Scion iQ mini that will begin arriving at dealerships on the west coast in October, and the rest of the country in early 2012.
The Lilliputian four-seater model that is sold in Europe as a Toyota and let's not forget, as an....Aston Martin as well, will carry a base sticker of $15,265. A $730 delivery, processing and handling (DPH) fee brings the total to $15,995.
The iQ’s most closest rival in the States is the Fiat 500 that retails for $15,500 in base trim, not including destination and handling.
Compared to the Italian model, the iQ is almost 20 inches shorter at 120.1-in. but is also 2 inches wider at 66.1-in.
The iQ features a 3+1 seating arrangement that allows one tiny adult to sit behind the front passenger and a child or small package behind the driver.
In the States, the three-door hatchback model is offered exclusively with a 1.3-liter four-cylinder engine delivering 94-horsepower and 89 lb.-ft of peak torque, matched to a continuously variable transmission.
The Japanese company has packed the iQ with 11 standard airbags including the world’s first rear window airbag, as well as driver- and front-passenger airbags; driver- and front-passenger seat mounted side airbags; side curtain airbags; driver- and front-passenger knee airbags; and a Scion-first, driver- and front-passenger seat-cushion airbags.
Other standard features include antilock Brakes (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Traction Control (TRAC), Vehicle Stability Control (VSC) and Smart Stop Technology brake-override.

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New Generation Y Buyer Survey Spells Trouble for Detroit

Auto pricing website TrueCar studied the car buying behaviour of four million Gen Y (18 to 27 year-old) over a twenty-four month period and here’s what they found.

Scion took the crown for top brand, with 37.4% of the market and for top model (the tC coupe), with 21.2%, while second place went to Mitsubishi (32.1%) and their Lancer sedan (20.3%).

Mazda was the third most visited brand for Gen Y buyers, though only 17th in terms of model. The top four vehicle choices were Japanese, with a German in seventh place and a South Korean in ninth.

American carmakers secured fifth place in the model line-up with the Ford Focus Coupe, even though Ford only scored a mere 5.1% of the market overall.

Nissan and Toyota scored big on Gen Y appeal, with Hyundai and Honda following close behind. Kristen Andersson, one of TrueCar’s automotive analysts describes the generation thusly:

“Generation Y buyers want vehicles that look distinct and can be tailored to their individual tastes. Buyers from this generation are also looking for vehicles that have the technology features they are accustomed to built into the vehicle at an affordable price.”

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